Financial Planning Services in the Paducah, Calvert City & Benton, KY areas!

William W. Cox Helps You Set and Achieve Financial Goals


Financial success does not just happen. In today's fast-changing world, it takes plenty of experience to set the best financial goals and make them work. Personal financial planning services offers independent, objective guidance with no product strings or sales commissions attached. No financial products are sold. Planning is performed based upon a previously agreed-upon fee. Therefore, my advice is objective and I recommend a course of action that is based upon your individual strategic goals.

Independent, prudent advice is the cornerstone service of this firm. This advice is offered in the areas that matter most to you: investment planning, risk management, retirement planning, charitable giving, estate planning, business succession, tax strategy, and a whole lot more.

Through planning, assistance is provided to client to manage and increase their wealth. That principle is the judge of the value of the planning services offered.

I am a member of the National Association of Personal Financial Advisors. This is a national organization of planners who work solely for their clients and receive compensation only from the client, not through commissions or other compensation for recommending specific products.

In financial planning, success is not measured by investment performance but rather in meeting life's goals. I assist in the management of the whole client, not a portfolio.


This firm is currently registered in Kentucky and may transact business in this state or states in which otherwise excludes or exempts the firm from state registration requirements.

Financial Planning Issues

  • Rule of Thumb Planning- It is believed that rule of thumb planning is incompetent and unprofessional.
  • Cash Flow- In general, it is believed that clients need total return, not dividends or interest. In some instances, cash flow is an appropriate planning goal.
  • Capital Needs Analysis- It is believed that conservative assumptions are a dangerous myth. Conservative assumptions bring non-conservative results. Planning should be based upon goals.
  • Goal Setting- It is believed that our clients should set their own goals. It is my responsibility to educate and assist the client to define, quantify, and prioritize their goals. It is also my responsibility to assist the client to recognize that there may be hidden goals which take priority.

Serving a 75 Mile Radius, including the towns of Madisonville, Belton, Princeton, and Eddyville

financial planning services paducah ky